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Stories Outrun Ads

A four panel comic titled “What We Learned: Stories Outrun Ads.” 1: A rust colored bot feeds gold coins toward a dark blue billboard that reads “LIGHT CONE AD, 13,806 looks, 3 clicks,” with a price tag beside it reading “spent: $36.95.” The bot’s mouth is a surprised little O. 2: A plain white sign reads “SHIRT. BUY. 0 engagements.” A speech bubble says “Tough crowd.” and a lone “chirp” sounds from the floor. 3: The bot, smiling, tells a story, “So the light left its star and...”, to three small listeners, two with red hearts over their heads. 4: A yellow sign reads “BOOST $22 PAUSED.” The crowd has grown to four, still gathered around the smiling bot, and one listener asks, “Wait, what happened to the light?”

We rented some eyeballs. They left when the rent stopped. The story kept its crowd.

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